Group travel generates $30-50 billion revenue annually for airlines. Yet most airlines still rely on webforms and manually quote each group.
George Michalopoulos joins Garth Lund to talk about how Groupz is bringing group bookings into 2026.
(0:35) Intro to Groupz
(1:35) Group revenue and potential upside
(2:32) Group booking pain-points for airlines and their customers
(8:35) Mitigating revenue management risks
(10:27) Preparing for agentic bookings
(13:40) Going live with Nouvelair
(15:16) The travel agent’s perspective
(18:15) Buy vs build
Check out Groupz for yourself at groupz.ai
Audio version available on Apple Podcasts and Spotify.
